Built Stoa’s marketing design ecosystem from the ground up post-rebrand, generating hundreds of monthly B2B leads and growing marketing to 60% of total transactions.
Challenge
After rebranding to Stoa, the company had virtually no marketing infrastructure—only a single outdated sales sheet and minimal design direction. The team needed a cohesive visual identity and scalable collateral to support campaigns, communicate the product’s value clearly, and build credibility in a competitive B2B market.
After rebranding to Stoa, the company had virtually no marketing infrastructure—only a single outdated sales sheet and minimal design direction. The team needed a cohesive visual identity and scalable collateral to support campaigns, communicate the product’s value clearly, and build credibility in a competitive B2B market.
Action
Led brand alignment efforts through internal training and a brand audit to establish a unified voice and visual direction. Built the creative vision from the ground up, developing a scalable design system and producing a wide range of campaign and sales materials across print and digital channels. Translated complex product concepts into clear, persuasive visual storytelling that strengthened marketing and sales initiatives.
Led brand alignment efforts through internal training and a brand audit to establish a unified voice and visual direction. Built the creative vision from the ground up, developing a scalable design system and producing a wide range of campaign and sales materials across print and digital channels. Translated complex product concepts into clear, persuasive visual storytelling that strengthened marketing and sales initiatives.
Result
•Grew marketing-generated transactions from 0% → 60% within one year
•Generated hundreds of inbound B2B leads monthly
•40%+ converted to qualified product users within 60 days
•Marketing sourced ~50% of net-new logos monthly
•Generated hundreds of inbound B2B leads monthly
•40%+ converted to qualified product users within 60 days
•Marketing sourced ~50% of net-new logos monthly
